Who we are
A brokerage built around the business you are building.
Why Origin exists
You earned it.
Keep more of it.
We started Origin with a simple belief: agents should keep more of what they earn and receive more from the structure around them.
Agents do the work, build the relationships, generate the income, and carry the client experience. The brokerage should help that work become easier, stronger, and more valuable over time.
A fair 90/10 starting split, no monthly desk fees, a clear annual cap, and a Collective Growth model that can improve the split and reduce the cap as an agent’s network grows.
Origin is designed to help agents build an asset around their relationships, systems, reputation, and long-term business, instead of resetting after every transaction.
One connected brokerage
Structure, support, and intelligence working as one.
Origin is built as a connected operating model. Economics, human support, technology, and business growth systems are designed to reinforce each other.
Structure
A lean brokerage model that directs more value back to the agent and creates a clear path toward stronger economics.
- Zero monthly desk fees
- Clear annual cap
- Collective Growth economics
- Pathway to 100% for life & passive income
Support
Real people remain behind the technology. Agents can access compliance, deal review, training, marketing, coaching, and front-office support when needed.
- Broker and compliance access
- Deal and document support
- Business growth systems
- Marketing and coaching
Intelligence
OriginHub, OriginCore, and OriginGPT create a shared intelligence layer across the agent’s brokerage experience and business.
- Connected business dashboard
- Context-aware brokerage support
- Workflow automation
- Decision support over time
The ambient brokerage
Infrastructure that stays in context.
The brokerage should understand where the agent is, what has already happened, and what comes next. Origin’s systems are being built to keep the agent’s business at the centre.
Our origin
Built in practice.
Origin did not begin as a concept deck. The model developed through years of brokerage operations, active real estate work, agent support, and continuous system building.
Kroll Real Estate is founded.
Aaron Kroll launches an independent brokerage focused on service, transparency, customized agent support, and practical operating systems.
The operating model is developed.
Jordan Pal joins the brokerage. The founders build and refine the service standards, marketing systems, support infrastructure, and growth model through changing market conditions.
Origin Collective Realty launches.
The brokerage evolves into a larger agent-first platform with zero monthly overhead, Collective Growth, connected technology, and a clear focus on the businesses agents are building.
The agent-owned economy takes shape.
Origin is building a connected brokerage infrastructure designed to support business stability, compounding growth, ownership, and future expansion.
Meet the founders
Two disciplines.
One operating vision.
Origin combines brokerage operations, compliance, sales, brand, business growth, and technology under one shared direction.
Jordan Pal
MA, DMA · CEO & Co-Founder · Realtor®
Jordan leads Origin’s company strategy, brand, growth, technology direction, and agent business development. His work focuses on building the systems, market position, and connected experience that help agents create businesses with more stability and long-term value.
Aaron Kroll
B.Sc. · Broker of Record & Co-Founder
Aaron founded Kroll Real Estate in 2017 and leads Origin’s brokerage operations, compliance, deal systems, and service standards. His background in real estate, architecture, and building science informs a practical approach to structure, risk, and agent support.
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